Planning and transparency can alleviate many of the crises we have seen in sport during 2023, but again it has been a year where foolhardy responses have done more harm than good.
Read MoreWe look at the best and worst communicators in sport from the previous month as the PGMOL fumble numerous refereeing errors while Liverpool show compassion in support of Luis Díaz.
Read MoreMason Greenwood is unlikely to be able to secure a contract at a top UK or European football club, but could still earn millions if he moved further afield, according to a sports PR specialist.
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