SUPPORTING INFINITE ATHLETE'S SPONSORSHIP OF CHELSEA FC
THE CHALLENGE
To support Infinite Athlete following the merger of Tempus Ex Machina and Biocore and to support its partnership with Premier League club Chelsea FC.
THE STRATEGY
As a new company, there were questions surrounding Infinite Athlete’s ownership and investment. This drew increased scrutiny after they agreed a deal to become the Blues’ new front-of-shirt sponsor.
Calacus has helped Infinite Athlete as it established itself as the ‘operating system for sport’ by using cutting edge technology to address a range of solutions for injury prevention, scouting, broadcasting and engagement.
THE OUTCOME
Calacus introduced the Infinite Athlete senior leadership to key journalists in sport, business and technology to educate them about the company’s services and their importance to sport.
Initial scepticism about Infinite Athlete was soon abated and their senior leaders became trusted counsel for media commentary.
“I had the pleasure of working with David Alexander at Calacus when our company expanded into the U.K. and his professionalism, thoughtfulness and expertise were unmatched. He was a joy to work with, always going above and beyond, and taking each project with a positive attitude. He has deeply rooted relationships with sports governance and media and is an expert in communications at the highest level.”
— Megan Hanson, VP Communications, Infinite Athlete