We protect, build, and amplify reputations in sport. That means media relations, crisis management, brand storytelling, and strategy – for rights holders, brands, athletes, and organisations. Behind every headline, there's usually a PR team. That's us.

DescriptionSport moves fast. Reputations are built and lost in real time. A generalist agency doesn't know the difference between a press conference and a pitch deck or a governing body and a governing board. We do. Sport is all we do and we have done it for 30 years. text goes here

We work with sports clubs, rights holders, sports brands, governing bodies, sports charities, athletes, events, and commercial partners in sport. If your audience cares about sport, we can help you reach them.

Both. Retainers suit clients who need ongoing support, media relations, and reactive PR. Good PR takes time.

Projects work well for election or cause-related campaigns, event press offices, or crisis situations. Not sure which fits? We'll be straight with you.

Typically we provide strategic counsel, proactive media relations, press office support, spokesperson media training and management, reactive handling and monthly reporting. We tailor every retainer – there's no off-the-shelf package.

Calacus has a strong reputation for providing issues and crisis communications support. That ranges from audits and training to activation.

Crisis communications is one of the most important things we do. In sport, reputation can unravel in minutes. We help to make sure it doesn't.

We advise on social strategy and content as part of a broader communications approach. We work with a world-renowned social media agency who provide a range of digital marketing services that complement our sports PR consultancy.

We're UK-based but work across international sport. We have worked with sports organisations in every major contient. Sport doesn't stop at borders and neither do we.

Let’s talk. We'll be honest about whether we can add real value – and if we're not the right fit, we'll tell you that too.

It depends on scope of work and each client has a unique set of requirements, such as market-specific expertise or services. With lower overheads, you can rest assured that you’ll be paying for our time, not our rent or office beanbags!

Once we start work with you, you’ll know exactly what your bills will be – we aren’t in the habit of adding unexpected costs and any additional expenses are always agreed in advance.