British Cycling — Calacus Views — Calacus Sports PR Agency

What does the recent transgender sports ban mean?

The recent decision by the UK Supreme Court leaves transgender athletes from grassroots to elite levels wondering how they can compete - what’s the answer for their community?

public relations, sports politics, Diversity in sportDavid Alexander12 May 2025transgender sport, UK Supreme Court, FootbalL Association, British Rowing, ECB, Olympic Games, FINA, British Cycling, World Athletics, RFU, UK Athletics, Kick It Out, Arsenal, Chelsea

Lessons learnt from the top sports crises of 2019

Another year, more drama both on and off the field of play. Sport continues to be a high-profile soap opera with mistakes made, judgements affected and controversies all over the back pages.

How do you turn around the reputation of elite cycling?

Trying to restore the reputation of one of the world’s most damaged sports is no easy task, but that’s exactly the challenge Sébastien Gillot accepted when joined the UCI under new President Brian Cookson.

cycling, crisis managementDavid Alexander29 January 2016Reputation Management, Rio 2016, Bradley Wiggins, Team Sky, British Cycling, Brian Cookson

Is Team Sky transparency enough to silence the doubters?

Cycling has been through a challenging time over the past few years after controversies with seven-time Tour de France ‘winner’ Lance Armstrong and accusations about UCI senior management.

cycling, crisis managementDavid Alexander23 July 2015Chris Froome, Team Sky, British Cycling, Tour de France, Brian Cookson, UCI, Lance Armstrong, WADA

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