We look at the best and worst communicators in sports from the previous week as Jose Mourinho shows his sense of humour and the UCI ducks into trouble.
Read MoreWe look at the best and worst communicators in sports from the previous week as Julian Alaphilippe pays tribute to his late father and the handball rules continue to cause confusion.
Read MoreAfter years of doping scandals and PR crises, PRWeek approached sports marketing experts to see if there is still a post-Sky appetite to sponsor the world's most lucrative pro cycling team.
Read MoreNot so long ago, cycling was broken – our relationships with fans, sponsors, the IOC, WADA and the media but the sport has made tremendous progress over the past four years to rebuild cycling’s reputation.
Read MoreCalacus has been appointed by President of the Union Cycliste Internationale (UCI), Brian Cookson, to run his re-election campaign on a platform to drive growth, increase credibility and promote cycling.
Read MoreSince their creation in 2009, Team Sky have always proclaimed their zero tolerance approach to doping, a refreshing change from the negativity that surrounded elite cycling for so many years.
Read MoreCycling has been through a challenging time over the past few years after controversies with seven-time Tour de France ‘winner’ Lance Armstrong and accusations about UCI senior management.
Read MoreWhoever is advising Lance Armstrong ahead of the rare interviews he gives must be having a tough time with the disgraced cyclist still talking as if he is little more than a passive victim in one of sports greatest scandals.
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