If social media is an echo chamber for society at large, it underlines the challenges faced by sports stars in the digital age as online trolls become a greater source of abuse and distress.
Read MoreThe dynamic digital world has changed every facet of PR work, in particular, how people network. But although if offers innovative ways to connect, it can’t replace good, old-fashioned conversation.
Read MoreAchieving notoriety or being criticised for new proposals hardly seems like the best route to take when engaging with the media – bBut that's exactly what Ryanair have been doing and it seems to have been helping.
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