In this Member Insights piece for iSportConnect, Calacus Managing Director David Alexander looks at the career of Roger Federer through a marketing and public relations lens.
Read MoreWe look at the best and worst communicators in sport from the previous week as Emma Raducanu inspires the world and Brooks Koepke expresses his dislike for the Ryder Cup.
Read MoreWe look at the best and worst communicators in sport as IFAB introduce concussion substitutes and the Australian Open enforces strict quarantine on elite tennis players.
Read MoreThe fallout following a rape trial involving Ireland and Ulster players Paddy Jackson and Stuart Olding has dominated the news in Northern Ireland, prompting debate about sex education and consent.
Read MoreWhat kind of message is the return of superstar Maria Sharapova following her suspension for taking the banned substance Meldonium send out not just to the world of tennis but beyond?
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