How to celebrate achievements is the nicer part of sports communications, but how to deal with criticism or a crisis is just as important as far as reputation and engagement are concerned.
Read More2025 was another year with a litany of sports crises grabbing the headlines - but the variety of problems facing organisations underlines the need to prepare for the worst.
Read MoreThere have been so many positive stories surrounding clubs and players contributing to society since the coronavirus crisis prompted an end to competitive football for the time being.
Read MoreWhen a footballer past or present becomes front page news, it doesn’t take much for the commentators, pundits and fans to create a storm of controversy that can dominate the agenda for days on end.
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