Steve Atkins is one of the leading sports communications directors. He spent 14 years at Chelsea FC, during the most successful spell in their history, before joining McLaren Racing in 2022.
Read MoreMason Greenwood is unlikely to be able to secure a contract at a top UK or European football club, but could still earn millions if he moved further afield, according to a sports PR specialist.
Read MoreWe look at the best and worst communicators in sport from the previous month as England midfielder Dele Alli discusses mental health challenges while Victoria quit the Commonwealth Games.
Read MoreWe look at the best and worst communicators in sport from the previous week as Blackburn Rovers pioneer inclusivity while the Glazers remain silent amid crisis at Manchester United.
Read MoreWe look at the best and worst communicators in sport from the previous week as Mikel Arteta shows strong leadership while Dak Prescott damages the NFL’s biggest franchise.
Read MoreWe look at the best and worst communicators in sport as UEFA President Aleksander Ceferin shows his leadership skills and his Real Madrid counterpart continues to dig his heels.
Read MoreWe look at the best and worst communicators in sport as Arsenal take the knee in defiance of Slavia Prague’s racism and Dulux social media goes rogue after Tottenham deal.
Read MoreWe look at the best and worst communicators in sports from the previous week as Jose Mourinho shows his sense of humour and the UCI ducks into trouble.
Read MoreThe coronavirus pandemic has had a colossal impact on the sports industry with governing bodies, federations, clubs, sponsors, and suppliers all struggling to stay afloat.
Read MoreSports stars, clubs, federations and brands all suffered in 2018 when scandal struck – so what lessons can be learnt to avoid encountering damaging headlines that can destroy reputations?
Read MoreThere was a time when it seemed as if ‘The Special One’ Jose Mourinho could walk on water, but things began to unravel towards the end of his second spell at Chelsea and then again at Manchester United.
Read MoreSince his arrival at Old Trafford less than two years ago, Louis van Gaal has struggled to convince Manchester United fans that he is the right man to replace Sir Alex Ferguson as the club’s long-term manager.
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