Steve Atkins is one of the leading sports communications directors. He spent 14 years at Chelsea FC, during the most successful spell in their history, before joining McLaren Racing in 2022.
Read MoreWe look at the best and worst communicators in sport from the previous month as Wrexham AFC and it’s community thrive while the FIA spending investigation stutters.
Read MoreWe look at the best and worst communicators in sport from the previous week as the Lionesses fight for equal opportunities for school girls while Alpine F1’s communications take a battering.
Read MoreWe look at the best and worst communicators in sport from the previous week as Sir Lewis Hamilton leads the charge against racism in F1 while Nadine Dorries confuses rugby codes.
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