Steve Atkins is one of the leading sports communications directors. He spent 14 years at Chelsea FC, during the most successful spell in their history, before joining McLaren Racing in 2022.
Read MoreWe look at the best and worst communicators in sport from the previous month as Liverpool FC’s fans are exonerated while UEFA make a half-hearted climb-down.
Read MoreWe look at the best and worst communicators in sport from the previous week as World Rugby make positive rule changes while UEFA makes a mess of the Champions League.
Read MoreChelsea’s rise to the pinnacle of club football under Russian billionaire Roman Abramovich is not a surprise, but the recent invasion of Ukraine has focused hearts and minds.
Read MoreWe look at the best and worst communicators in sport from the previous week as Elise Christie sheds light on her mental health struggles and Mark Clattenburg sets back gender equality.
Read MoreWhen news of the proposed European Super League broke, there were many serious communications errors that all sports organisations can learn from when it comes to issues and crises.
Read MoreWe look at the best and worst communicators in sport as IOC President Thomas Bach offers clarity for Tokyo 2020 and Barcelona cry foul over PSG’s flirtation with Lionel Messi.
Read MoreThe Champions League may be the greatest club competition in the world but UEFA also runs the Foundation for Children to help vulnerable children through sport and football in particular.
Read MoreI’ve discussed my views here in the past about the importance of the sports ‘Crown Jewels’ and the list announced on Friday makes interesting reading – and was always going to be a contentious debate.
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