We look at the best and worst communicators in sport from the previous week as Coca-Cola addresses Cristiano Ronaldo snub and Shelby Houlihan tries to blame doping ban on junk food.
Read MoreGlobal event sponsors need to do more to address the issue of human rights in host cities, according to a survey undertaken by Calacus at the International Sport Convention in Geneva last week.
Read MoreIf you looked at the news from Brazil after Germany won the World Cup final, everything looked rosy at FIFA but when I was in Rio I warned that we might be reaching a tipping point in sport’s relationship with sponsors.
Read MoreCoca-Cola Ireland has faced backlash this week over the removal of a same-sex marriage clip from their new ‘Reasons to Believe’ advert in the Irish version after an outcry from the public.
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