We look at the best and worst communicators in sport from the previous week as Coca-Cola addresses Cristiano Ronaldo snub and Shelby Houlihan tries to blame doping ban on junk food.
Read MoreWhen news of the proposed European Super League broke, there were many serious communications errors that all sports organisations can learn from when it comes to issues and crises.
Read MoreThere’s no doubt that 2020 has been a strange year, but despite the lockdowns, sport from grassroots to elite level has still been full of drama and controversy on and off the field.
Read MoreSport has often been associated with scandal and even in enlightened times, why would major brands associate themselves with sports stars and clubs when the risks are so high?
Read MoreIt’s been a whirlwind couple of years for Seren Bundy-Davies, the only Welsh representative in Team GB's athletics team for Rio 2016, and who recently won bronze at the Beijing World Athletics Championships.
Read MoreMaria Sharapova's drugs ban and her public reaction to the suspension do serious damage to her image and long-term prospects - but partner brands shouldn’t be hasty to end their relationship with her.
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