We look at the best and worst communicators in sport from the previous week as Coca-Cola addresses Cristiano Ronaldo snub and Shelby Houlihan tries to blame doping ban on junk food.
Read MorePromoting your expertise and experiences through the media is a valuable tool which can establish or enhance your credibility and widen your audience, but are you doing enough to tell your own story?
Read MoreBack in my days as a journalist, I saw reporters filing quotes before conducting an interview and writing false stories with such conviction that they probably believed their tales to be true.
Read MoreMaria Sharapova's drugs ban and her public reaction to the suspension do serious damage to her image and long-term prospects - but partner brands shouldn’t be hasty to end their relationship with her.
Read MoreTyson Fury shocked the world when he beat Wladimir Klitschko to become the heavyweight champion of the world but his reputation was tarnished when he made controversial comments after his win.
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