London 2012 — Calacus Views — Calacus Sports PR Agency

London Youth Games set to unearth Olympic stars of tomorrow

Over 5,000 young Londoners will descend on iconic London 2012 venues for an unforgettable weekend of sport that will no doubt unearth sports stars of tomorrow.

public relationsDavid Alexander25 June 2024London Youth Games, Geoff Thompson, Dina Asher-Smith, Raheem Sterling, Alex Yee, David Weir, London 2012, Queen Elizabeth Park, Paris 2024, Mo Farah

Calacus Monthly Hit & Miss – World Athletics and Sebastian Coe

We look at the best and worst communicators in sport from the previous month as World Athletics President Sebastian Coe blindsides the IOC by announcing Olympic prize money.

public relations, athletics, sports governanceDavid Alexander30 April 2024ASOIF, World Athletics Championships, IAAF, Seb Coe, Sebastian Coe, ANOCA, IOC, International Olympic Committee, Thomas Bach, Friendship Games, World Rowing, Pierre de Coubertin, BOA, British Olympic Association, London 2012

Birmingham 2022 to celebrate Commonwealth talent

Birmingham 2022 aims to inspire and celebrate the diversity of the Commonwealth according to CGF Media and Communications Manager Tom Degun.

public relations, athleticsDavid Alexander19 July 2022Commonwealth Games, Commonwealth Games Federation, media relations, Campaign communications, inspiration, London 2012, journalism, Dina Asher-Smith, Adam Peaty, Birmingham 2022, COVID-19 pandemic, TikTok, KPI, BBC, Channel Seven

Calacus Weekly Hit & Miss – Sir Mo Farah & IBA

We look at the best and worst communicators in sport from the previous week as Olympic champion Mo Farah reveals his trafficking plight while IBA fudge new Presidential election plans

"There are always opportunities" says para champ Whitehead

Richard Whitehead MBE is a double Paralympic gold medallist and four-time World Championships winner and talks about his hopes ahead of the World Championships in Dubai and Tokyo 2020.

athletics, para-sportDavid Alexander23 October 2019Tokyo 2020, World Athletics Championships, London 2012, Rio 2016, UK Sport, para-athletics, Paralympic Games, 200m race

How did USA Weightlifting transform its culture?

Weightlifting faced a major crisis over the past two years as doping violations led to a threat by the International Olympic Committee to exclude the sport from the Olympic Games.

sports politics, leadership commsDavid Alexander23 October 2019weightlifting, IOC, Doping Scandal, Team USA, International Weightlifting Federation, London 2012

How to leverage Australia’s major events credentials

With this year’s Asian Football Cup and Cricket World Cup both taking place down under, there’s no denying that Australia is gaining a fantastic reputation for hosting world class events.

athletics, event management, international commsDavid Alexander15 January 2015Dennis Mills, Major Events International, Glasgow 2014, London 2012, Gold Coast 2018, Commonwealth Games, London2012, MEI

Suarez dramas remind football faces of constant PR battle

Last summer reminded the world how sport can inspire, bring people together and create a positive mood despite the economic gloom with London 2012 a celebration of sport and the best of Britain.

crisis management, footballDavid Alexander22 April 2013Luis Suarez, Liverpool FC, Chelsea FC, John Terry, Football Association, London 2012

PR Moment: Ten reasons to be cheerful about PR in 2012

There are ten reasons to be cheerful about 2012. From London 2012 Olympics to the US elections, there‘s a great deal to be thankful for and advantages of PR as a discipline according to David Alexander.

public relationsDavid Alexander4 January 2012London 2012, PR, PR Moment

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