PR qualifications aren’t mandatory, but they can certainly help –.and this doesn’t mean getting a PR degree or gaining a PR qualification, but constantly updating your practical communications skills.
Read MorePR may be full of hard-working, conscientious and professional people, but it is not a profession, at least not in the same way as law and accountancy according to some industry experts.
Read MoreAccording to research by software company Workfront, half of marketing and comms professionals check on their work emails in their spare time, so instead of switching off, they are logging in.
Read MoreAs print circulations continue to decline and digital continues to expand, it is not surprising that PR now focuses more on producing online content rather than just trying to get mentions in traditional media.
Read MoreWhile nearly half of British workers would like to work flexibly, only around 6 per cent of all job ads offer this and disappointingly, only 2 per cent of PR job ads do, so it’s not exactly commonplace.
Read MoreBBC economics editor Robert Peston, may have labelled them “the enemy” in his recent speech, but there is no question that in today’s media environment, journalists are dependent on PR contacts.
Read MoreIt can be tough getting started in a PR career, and as you get established, the challenges keep on coming. We interviewed PROs under 30 to find out what it is like to be young in PR these days.
Read MoreOnce PR focused on media relations, but now the word “public” is being put back into PR. The 24-hour online world has meant the power and importance of PR is growing even if traditional media remains vital.
Read MoreThe problem with PR is that everyone thinks they can do it – to outsiders who watch about PR on TV, a PRO’s job is to wine, dine and spin and not the great work practitioners do strategically to help brands.
Read MorePitching for new business is costly, and losing a valued client even more so. It is an agency’s interests to nurture its partnerships so that they last, but not all relationships will stand the test of time.
Read MoreThere are ten reasons to be cheerful about 2012. From London 2012 Olympics to the US elections, there‘s a great deal to be thankful for and advantages of PR as a discipline according to David Alexander.
Read MoreTaking on new people is always a gamble. It might cost less in the short term to take on a graduate, but the amount you need to invest in training before they decide to leave, can mean it is a costly mistake.
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