Pitching your story to journalists and media outlets is an effective way to generate exposure and awareness, but it’s easy to make mistakes that can prevent your story from being covered.
Read MoreBirmingham 2022 aims to inspire and celebrate the diversity of the Commonwealth according to CGF Media and Communications Manager Tom Degun.
Read MorePress releases can be invaluable for if done correctly, generating buzz, building brand awareness, and attracting new customers, investors, partners or participants.
Read MoreAs a young boy, I always wanted to be a journalist – the thought of writing about sport and sharing my match experiences with readers was the only job I ever dreamt of doing.
Read MoreThere are plenty of reasons to be frustrated with the media – depending on your political affiliations, whatever you watch or read can appear biased or skewed, reporting only one side of the story.
Read MoreEditorial control should reside with the journalist – that's the consensus of PR pros, after the issue of copy approval came to the fore following a spat involving TV sports presenter Clare Balding.
Read MoreThe world of journalism has changed dramatically since I was a cub reporter on local papers more than 20 years ago with news now on a 24-hour cycle and newsroom staff decimated by a series of cuts.
Read MoreFrom being a fashion designer to a sports journalist, these PR heads failed to fulfil their childhood ambitions, but they are more than happy that things didn’t go to plan and their careers veered towards PR.
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