Press releases can be invaluable for if done correctly, generating buzz, building brand awareness, and attracting new customers, investors, partners or participants.
Read MoreAccording to research by software company Workfront, half of marketing and comms professionals check on their work emails in their spare time, so instead of switching off, they are logging in.
Read MoreAs print circulations continue to decline and digital continues to expand, it is not surprising that PR now focuses more on producing online content rather than just trying to get mentions in traditional media.
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