PR qualifications aren’t mandatory, but they can certainly help –.and this doesn’t mean getting a PR degree or gaining a PR qualification, but constantly updating your practical communications skills.
Read MoreWhile nearly half of British workers would like to work flexibly, only around 6 per cent of all job ads offer this and disappointingly, only 2 per cent of PR job ads do, so it’s not exactly commonplace.
Read MoreThe problem with PR is that everyone thinks they can do it – to outsiders who watch about PR on TV, a PRO’s job is to wine, dine and spin and not the great work practitioners do strategically to help brands.
Read MoreAs the recession has continued and media staff are cut, busy journalists are even more rushed and they have precious little time for niceties, particularly from PROs who they have never met.
Read MoreAre you really cut out for a career in PR? Some people are made for this business and they share certain characteristics, such as being sociable because of the nature of communications.
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