SpottoCash appoints Calacus as ‘spot-the-ball’ makes digital comeback

Calacus has been appointed by SpottoCash to help with the launch of its new weekly ‘spot-the-ball’ competition with former England and Arsenal goalkeeper David Seaman M.B.E.

Unlike traditional ‘spot-the-ball’ competitions, SpottoCash is a game of skill with a panel of experts deciding live and online where they believe the centre of the ball should be. The weekly winner will win a guaranteed cash prize of £10,000.

Calacus Managing Director, David Alexander, said: “‘Spot-the-ball’ was always a favourite at home when I was a boy and SpottoCash has identified a real gap in the gaming market by bringing it back for the digital age. Let’s be honest, if anyone can spot a ball, it’s David Seaman, one of the greatest goalkeepers of the modern era.”

BBC Sportshour: What kind of message does the return of Maria Sharapova send out?

What kind of message is the return of Maria Sharapova actually sending out not just to the world of tennis but beyond?

Calacus Managing Director David Alexander gives his views on the return of a global sporting icon following her suspension for taking the banned substance Meldonium.

PR Week: A depressing reflection on the game say PRs after latest sexism storm

The sexism row enveloping football after David Moyes said he might have to give a female journalist "a slap" is "depressing" to see, according to one sports-focused PR professional, but the Sunderland manager deserves "some credit" for his swift apology, another says.

David Alexander, founder of Calacus PR and former football journalist, said: "With the exception of presenters on Sky Sports News, women in sports journalism still have to work far harder than their male counterparts to gain the respect and acceptance that they deserve."

PR Week: PR Pros give 'car crash' #Piegate stunt a red card

The #Piegate publicity stunt has been labelled as "car-crash PR" by comms experts, although brands are looking to cash in on beleaguered Sutton goalkeeper Wayne Shaw.

Shaw resigned after he was seen eating what appeared to be a pie during the second half of the non-league side's fifth-round FA Cup clash with Arsenal on Monday night (20 February).

Before the game the club's shirt sponsor, Sun Bets, was offering odds of 8-1 against him doing so, which Shaw reportedly knew about. He is now under investigation by the FA and the Gambling Commission.

However, the PR industry has been quick to point out how ill-conceived the stunt was.

Bleacher Report: Solving Samir Nasri's PR Crisis

A few minutes before 1 p.m. local time on Tuesday, Dec. 27, a tweet launched from the account of Los Angeles-based sports clinic Drip Doctors. It claimed to have administered a drip to French international Samir Nasri, designed "to keep him hydrated and in top health during his busy soccer season with Sevilla."

If true, one litre of hydration fluid would have been delivered to Nasri, in direct contravention of the World Anti-Doping Agency's allowance for intravenous drips, which are limited to 50 millilitres. The Spanish anti-doping agency is investigating, and the midfielder Nasri, at Sevilla on loan from Manchester City, could face a ban of up to four years.

So, how do you solve a problem like Nasri's reputation?

David Alexander has been looking after footballers for 14 years as managing director of Calacus, a public relations agency in London.