A podcast is like any other media opportunity, and interviewees need to prepare accordingly rather than seeing them as a form of amateur radio where they can call the shots.
Read MoreCalacus founder David Alexander comments on challenges brands face and whether they have left it too late following the triumph of the England women’s team in Euro 2022.
Read MoreAs Women’s Euro 2022 kicks off at Old Trafford tonight, women’s football finally feels like it’s getting an inkling of the recognition it deserves. So how is PR playing a role?
Read MoreTennis star Naomi Osaka’s initial comms about media interviews may have faulted, but the return by the authorities lacked empathy over an issue that deserves greater attention.
Read MoreAs professional football returns in England, clubs need to provide the right support to players and coaching staff over the risk of contracting coronavirus, say PR experts.
Read MoreSaracens' major sponsor Allianz has reportedly severed ties with the European club rugby champions weeks after the club was relegated for breaching the salary cap.
Read MoreAfter years of doping scandals and PR crises, PRWeek approached sports marketing experts to see if there is still a post-Sky appetite to sponsor the world's most lucrative pro cycling team.
Read MoreLeeds United Football Club's marketing team has had a tough 24 hours - the launch of a new badge was widely rubbished and the club has now promised to consult further. PR professionals are not impressed.
Read MoreEditorial control should reside with the journalist – that's the consensus of PR pros, after the issue of copy approval came to the fore following a spat involving TV sports presenter Clare Balding.
Read MoreIn football there are some "overprotective" and "paranoid" PR staff who make life difficult, says BBC News sports editor Dan Roan – but isn’t it understandable that clubs shield players from the spotlight?
Read MoreImages of a passenger being forcibly removed from a United Airlines flight dominated the news recently and then a flight attendant was filmed challenging a passenger to a fight in an aircraft cabin.
Read MoreThe sexism row enveloping football after David Moyes said he might have to give female BBC journalist Vicki Sparks "a slap" is "depressing" to see, according to one sports-focused PR professional.
Read MoreMaria Sharapova's drugs ban and her public reaction to the suspension do serious damage to her image and long-term prospects - but partner brands shouldn’t be hasty to end their relationship with her.
Read MorePR professionals say tennis ace Maria Sharapova and her team had "followed the crisis playbook to the letter" in announcing that she had failed a drugs test and would be banned from the sport.
Read MoreInterest in American Football in the UK is at an all-time high ahead of Sunday's Super Bowl 50, the final showdown of the NFL season pitching the Carolina Panthers against the Denver Broncos in California.
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