“IT IS RARELY THE CRISIS that destroys a reputation – it is how you deal with it that shapes the future says David Alexander, managing director of independent sports PR consultancy Calacus.
Read MoreThe world of journalism has changed dramatically since I was a cub reporter on local papers more than 20 years ago with news now on a 24-hour cycle and newsroom staff decimated by a series of cuts.
Read MoreWith businesses tightening their budgets anyway they can, it is essential to know why hiring a public relations agency is important and the value it can bring but how do you measure the value of PR?
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