PR may be full of hard-working, conscientious and professional people, but it is not a profession, at least not in the same way as law and accountancy according to some industry experts.
Read MoreGetting your first job in PR – or many other professions for that matter – is never easy, but the real challenge I’ve found in many of the young charges who have done internships with me is the lack of initiative.
Read MoreThe world of journalism has changed dramatically since I was a cub reporter on local papers more than 20 years ago with news now on a 24-hour cycle and newsroom staff decimated by a series of cuts.
Read MoreI was at the PRCA Future of PR summit last week where there was plenty of talk about the changing face the industry, the emergence of analytics, data and the digital world as key elements of the PR repertoire.
Read MoreWhen I tell people I work in public relations, I get a wide range of reactions with most acquaintances perceive that it's a world of long lunches, hanging out with celebrities and parties at iconic locations.
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