The world of journalism has changed dramatically since I was a cub reporter on local papers more than 20 years ago with news now on a 24-hour cycle and newsroom staff decimated by a series of cuts.
Read More“Sport has the power to change the world…it has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand” – Nelson Mandela
Read MoreIf you’ve come into PR because you love writing, you may have made a big mistake, because while writing skills are important, it is vital for PROs to have a head for business and strategy as well.
Read MoreOnce PR focused on media relations, but now the word “public” is being put back into PR. The 24-hour online world has meant the power and importance of PR is growing even if traditional media remains vital.
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