It takes years to build a solid, strong, respected reputation, but, as many sports clubs and athletes have had to come to terms with, a hard-earned reputation can be damaged much more quickly.
Read MoreFIFA needs to change as its reputation has taken a serious hit following controversy surrounding the voting for the 2018 and 2022 World Cups, according to a survey undertaken by Calacus.
Read MoreLast summer’s FIFA World Cup in Brazil was a celebration of all that is good about the glorious game, but in so many other aspects, football undergoes a continual challenge with its own reputation.
Read MoreFour months and nine international games – that's the ban Luis Suarez is facing for biting Giorgio Chiellini during the FIFA World Cup earlier this week which prompted a global media storm.
Read MoreA mixed-race child in a predominantly white neighbourhood, I got plenty of verbal and physical abuse in the 1980s that was brushed aside by teachers and guardians in a way that would never happen today.
Read MoreI was a sports journalist for many years working at national and international level and the sporting moments that were shaped by great drama or skill that took one's breath away never ceased to inspire.
Read MoreWhen journalists are expelled or barred from entry to a country, it usually prompts outrage about the freedom of the press and a discussion about democracy and inevitably leads to only one thing: bad publicity.
Read MoreCoca-Cola Ireland has faced backlash this week over the removal of a same-sex marriage clip from their new ‘Reasons to Believe’ advert in the Irish version after an outcry from the public.
Read MoreAt Calacus, we do a fair amount of media training and the impressions our clients have ahead of the workshops are always the same – they are cynical of media but are confident of undertaking interviews.
Read MoreIn this highly connected communication age, every organisation, company and individual must show transparency and no self-respecting PR consultant will ever suggest trying to delete evidence.
Read MoreThere has been a great deal of controversy this week following a Daily Mail article which accused the father of Labour leader Ed Miliband of being a traitor, with a diary entry used as article evidence.
Read MoreA report in the Wall Street Journal suggests that Blackberry is planning to get rid of up to 40% of its staff and yet it seems like only yesterday that they were the market leaders and their product essential.
Read MoreAs PR consultants, we often have to deal with sensitive issues – what may seem trivial to most can provoke the most exaggerated reactions in customers, stakeholders and, most importantly, the media.
Read MoreAchieving notoriety or being criticised for new proposals hardly seems like the best route to take when engaging with the media – bBut that's exactly what Ryanair have been doing and it seems to have been helping.
Read MoreThe news that Robert Galbraith, a new and highly regarded writer, was actually Harry Potter author J.K. Rowling, caused something of a sensation, having been discovered via a friend’s indiscreet revelation.
Read MoreFollowing misguided comments by newly-appointed Newcastle United Director of Football Joe Kinnear about the fans and the manner of his appointment announcement, Calacus spoke to ITN
Read MoreIn today’s cluttered media landscape, standing out has become a challenge to even the biggest of brands and unfortunately, Hyundai chose the highly emotive topic of suicide to try and sell cars.
Read MoreLast summer reminded the world how sport can inspire, bring people together and create a positive mood despite the economic gloom with London 2012 a celebration of sport and the best of Britain.
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