Sir Andy Murray has divided opinion and found himself under immense scrutiny throughout his illustrious career, but how has the 32-year-old transformed his reputation to become one of Britain’s national treasures?
Read MoreWith screen becoming such a dominant part of our lives, tennis superstar Caroline Wozniack has collaborated with the Lympo app to motivate people to get active and healthy.
Read MoreWhat kind of message is the return of superstar Maria Sharapova following her suspension for taking the banned substance Meldonium send out not just to the world of tennis but beyond?
Read MoreMaria Sharapova's drugs ban and her public reaction to the suspension do serious damage to her image and long-term prospects - but partner brands shouldn’t be hasty to end their relationship with her.
Read More“IT IS RARELY THE CRISIS that destroys a reputation – it is how you deal with it that shapes the future says David Alexander, managing director of independent sports PR consultancy Calacus.
Read MoreCNN's Becky Anderson discusses tennis superstar Maria Sharapova's press conference, where she confessed to using Meldonium, with David Alexander, managing director at Calacus Public Relations.
Read MorePR professionals say tennis ace Maria Sharapova and her team had "followed the crisis playbook to the letter" in announcing that she had failed a drugs test and would be banned from the sport.
Read MoreThere has criticism of tennis star Maria Sharapova over the last couple of days after she suggested that she might change her name ahead of the US Open to promote her range of confectionery, Sugarpova.
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