The worst thing for any brand regardless of size is for the media to report protesters at your offices or your products being criticised on health grounds – putting profits before people is a bad look.
Read MoreThere are ten reasons to be cheerful about 2012. From London 2012 Olympics to the US elections, there‘s a great deal to be thankful for and advantages of PR as a discipline according to David Alexander.
Read MoreFrom being a fashion designer to a sports journalist, these PR heads failed to fulfil their childhood ambitions, but they are more than happy that things didn’t go to plan and their careers veered towards PR.
Read MoreIf, like me, you rely on your Blackberry phone for business communications, the last couple of days will have been troublesome to say the least after a failure of email or instant messaging services.
Read MoreAccording to the CIPR’s last State of the PR Profession Report, women make up 65 per cent of the industry, yet men are almost twice as likely to be earning an annual salary in excess of £50,000.
Read MoreTaking on new people is always a gamble. It might cost less in the short term to take on a graduate, but the amount you need to invest in training before they decide to leave, can mean it is a costly mistake.
Read MoreQuest Professional, which includes the iconic Lucie Clayton brand along with Queen’s Secretarial College and St James’s and provides business training courses, has appointed Calacus for PR support.
Read MoreThere's a commonly-held belief that Rupert Murdoch plays politics with his newspapers and his reach from London to Sydney gives him an incredible influence over politicians and voters across the world.
Read MoreThe greatest damage to a reputation is not the crisis itself, but how you deal with it – that’s one of the first lessons I teach my clients when we undertake communications strategy and media training.
Read MoreHEART UK, the Cholesterol Charity, who lead the way in education and support for people both with inherited or non-inherited high cholesterol, has appointed Calacus to run an awareness campaign.
Read MoreI get to do a great many exciting things in my job, seeing new countries and places and people I wouldn’t normally expect to meet – what inspires me more than anything, is making a difference in society.
Read MoreIn this day and age being gay should not be any sort of stigma and there are gay people at all levels of government, music, the arts and business – yet sport remains the final frontier for openly gay individuals.
Read MoreAs soon as London won the right to stage the London 2012 Olympic Games, the future of the Olympic Stadium has been in question, with the legacy of the project in East London central to the bid.
Read MoreNovember 16 2010, London – International film producers Hope & Glory Pictures (H&G) has appointed Calacus to support its production of the forthcoming feature film ‘Death Match – Kolja’s War.’
Read MoreWhenever a city or a nation bids for a major sports event, the issue of legacy is one of the key elements that the assessors and voting members use to consider whether a bid is worthy of their support.
Read MoreMany people criticise the News of the World for how they obtain their stories but when cricket fans woke up to the news Pakistan cricket stars had been accused of helping betting syndicates, it rocked the sport.
Read MoreI've read many tweets and comments from the media recently questioning why David Beckham has gone to South Africa with the England 2010 World Cup squad despite his wealth of experience.
Read MoreSports PR professionals have applauded Gary Lineker for quitting his Mail on Sunday column in protest at the publication of the Lord Triesman sting that has rocked the Football Association.
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