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PR 101 – is anything ever really 'off the record' with media?

As a journalist I was taught that nothing is ever off the record. In the high pressure, fast paced world of media, getting a good story was always paramount, even if I never betrayed a valued source.

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journalism, media relationsDavid Alexander28 March 2012Gordon Brown, HRH Prince Charles, John Major, PR, Barack Obama, political communications
The day one of my team-mates died on the football pitch

The terrible recent events when Fabrice Muamba collapsed with a suspected cardiac arrest, brought back terrible memories for me when I witnessed one of my own team-mates go through something similar.

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football, health, crisis managementDavid Alexander20 March 2012Fabrice Muamba, HEART UK, football medics, sports physiotherapy, Tottenham Hotspur, Marc Vivian Foe
Why racism issues go beyond the football pitch

The last few months have been littered with controversy over alleged racism in football such as England captain John Terry and Liverpool striker Luis Suarez being accused of making racist comments.

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sports politics, football, crisis management, grassroots sportDavid Alexander30 January 2012Chelsea, FIFA, John Terry, Liverpool, Manchester United, Patrice Evra
How the Harley Medical Group should have handled implant crisis

The worst thing for any brand regardless of size is for the media to report protesters at your offices or your products being criticised on health grounds – putting profits before people is a bad look.

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health, media relations, crisis managementDavid Alexander16 January 2012Harley Medical Group, PIP, Perrier, crisis management
PR Moment: Ten reasons to be cheerful about PR in 2012

There are ten reasons to be cheerful about 2012. From London 2012 Olympics to the US elections, there‘s a great deal to be thankful for and advantages of PR as a discipline according to David Alexander.

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public relationsDavid Alexander4 January 2012London 2012, PR, PR Moment
PR Moment: Was it your ambition to work in Public Relations?

From being a fashion designer to a sports journalist, these PR heads failed to fulfil their childhood ambitions, but they are more than happy that things didn’t go to plan and their careers veered towards PR.

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public relationsDavid Alexander30 December 2011PR, career, journalism
Can Blackberry restore their reputation after a series of disasters?

If, like me, you rely on your Blackberry phone for business communications, the last couple of days will have been troublesome to say the least after a failure of email or instant messaging services.

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crisis management, consultancyDavid Alexander12 October 2011Blackberry, RIM, iPhone, mobile phone, Android
PR Moment: Are men more career-focused to get ahead?

According to the CIPR’s last State of the PR Profession Report, women make up 65 per cent of the industry, yet men are almost twice as likely to be earning an annual salary in excess of £50,000.

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public relationsDavid Alexander5 October 2011CIPR, Hill and Knowlton, PR, Porter Novelli
PR Moment: Enthusiasm and common sense are vital in PR

Taking on new people is always a gamble. It might cost less in the short term to take on a graduate, but the amount you need to invest in training before they decide to leave, can mean it is a costly mistake.

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public relationsDavid Alexander2 October 2011Graduates, PR, PR Moment, career, media, recruitment
Quest Professional Business Training appoints Calacus

Quest Professional, which includes the iconic Lucie Clayton brand along with Queen’s Secretarial College and St James’s and provides business training courses, has appointed Calacus for PR support.

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public relations, consultancyDavid Alexander11 August 2011Calacus, KPMG, Quest, business training, pricewaterhousecoopers
Will we lament the passing of the News of the World?

There's a commonly-held belief that Rupert Murdoch plays politics with his newspapers and his reach from London to Sydney gives him an incredible influence over politicians and voters across the world.

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consultancy, journalismDavid Alexander13 July 2011News International, News of the World, Phone hacking, Rebekah Brooks, Rupert Murdoch, Fake Sheikh
What PR consultants should advise during super-injunction drama

The greatest damage to a reputation is not the crisis itself, but how you deal with it – that’s one of the first lessons I teach my clients when we undertake communications strategy and media training.

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leadership commsDavid Alexander24 May 2011David Cameron, Premier League, footballer, schillings
HEART UK appoints Calacus to run national awareness campaign

HEART UK, the Cholesterol Charity, who lead the way in education and support for people both with inherited or non-inherited high cholesterol, has appointed Calacus to run an awareness campaign.

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charity, health, public relationsDavid Alexander5 May 2011Calacus, Heart UK, Judi Dench, cholesterol, health, Jules Payne
Botham in Sri Lanka and how sport can change the world

I get to do a great many exciting things in my job, seeing new countries and places and people I wouldn’t normally expect to meet – what inspires me more than anything, is making a difference in society.

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charity, international commsDavid Alexander27 March 2011Cricket World Cup, Ian Botham, Laureus, Michael Vaughan, Sport for Good Foundation, Sri Lanka
Steven Davies needs to be a standard bearer for gay sportsmen

In this day and age being gay should not be any sort of stigma and there are gay people at all levels of government, music, the arts and business – yet sport remains the final frontier for openly gay individuals.

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cricket, sports politics, campaigningDavid Alexander28 February 2011ECB, England, ICC, cricket
Should we care who gets the Olympic Stadium after London 2012?

As soon as London won the right to stage the London 2012 Olympic Games, the future of the Olympic Stadium has been in question, with the legacy of the project in East London central to the bid.

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campaigning, event management, grassroots sportDavid Alexander24 January 2011IOC, London2012, Olympic Games, Sebastian Coe, sporting legacy
Hope & Glory Pictures appoint Calacus to promote WWII movie

November 16 2010, London – International film producers Hope & Glory Pictures (H&G) has appointed Calacus to support its production of the forthcoming feature film ‘Death Match – Kolja’s War.’

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football, media relationsDavid Alexander17 November 2010Entertainment PR, Euro2012, Sergey Bubka
India must be given a chance to save Commonwealth Games

Whenever a city or a nation bids for a major sports event, the issue of legacy is one of the key elements that the assessors and voting members use to consider whether a bid is worthy of their support.

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event management, international commsDavid Alexander27 September 2010Commonwealth Games, England2018, Great Britain, India, Olympic Games
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