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Life after football – how the women's game has changed

The increased profile for women’s football has come just too late for Ella Masar, the nomadic forward who has retired after winning the league and cup double with German giants VfL Wolfsburg.

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football, sport sponsorshipDavid Alexander23 October 2019women's sport, Wolfsburg, PSG, Common Goal, Doyenne Sport, Juan Mata, Women's World Cup
IPRA: Is it time to stop thinking of sports stars as role models?

Sport has often been associated with scandal and even in enlightened times, why would major brands associate themselves with sports stars and clubs when the risks are so high?

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reputation management, sport sponsorshipDavid Alexander14 October 2019Reputation Management, Diageo, Juventus, Liverpool FC, sports sponsorship, Daily Mail, IPRA
The Athletic: Sorry is hardest word for Manchester City

Calacus spoke to The Athletic as Pep Guardiola attempted to defend Manchester City midfielder Bernardo Silva after his controversial tweet to Benjamin Mendy.

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football, crisis managementDavid Alexander11 October 2019The Athletic, Manchester City, Pep Guardiola, Bernardo Silva, Kick It Out, racism in sport, social media
Why I left journalism – as Stokes and Thomas found out the hard way

As a young boy, I always wanted to be a journalist – the thought of writing about sport and sharing my match experiences with readers was the only job I ever dreamt of doing.

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reputation management, journalismDavid Alexander18 September 2019Gareth Thomas, Ben Stokes, cricket, rugby, journalism
Can 'The Athletic' transform the sports journalism industry?

The Athletic launched recently to great fanfare recently with a number of top journalists leaving the comfort of Fleet Street and national publications to join the online sports publication.

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journalismDavid Alexander12 August 2019Premier League, The Athletic, Daily Telegragh, Laura Williamson, Daily Mail, sports fans
Glenn McGrath launches Think2020 to inspire young people

After the success of this summer’s men’s Cricket World Cup and the ongoing Ashes series in this country, there is a real opportunity for cricket to inspire the next generation of fans and players.

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cricket, grassroots sportDavid Alexander12 August 2019The Ashes, Glenn McGrath, The Oval, ThinkMarkets, world record, Women's Big Bash League, Cricket World Cup
Legends International appoints Calacus to grow global business

Calacus has been appointed by consultants Legends International, which develops and delivers commercial platforms for sports and leisure experiences, as it plans to grow its global business.

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consultancy, event management, public relationsDavid Alexander12 August 2019Legends International, Calacus, The Shard, Tottenham stadium, Liverpool FC, Real Madrid, Barcelona, Manchester United, Manchester City
White Paper: How media coverage can benefit your organisation

Promoting your expertise and experiences through the media is a valuable tool which can establish or enhance your credibility and widen your audience, but are you doing enough to tell your own story?

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whitepapersDavid Alexander12 August 2019public relations, press conference
White Paper: Are you prepared if a crisis strikes?

There are countless brands and organisations whose lack of crisis preparation has devastated or destroyed their reputation. When is the last time that you undertook a review of your crisis planning?

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whitepapersDavid Alexander12 August 2019Crisis management, Perrier
How did Andy Murray boost his popularity with the public?

Sir Andy Murray has divided opinion and found himself under immense scrutiny throughout his illustrious career, but how has the 32-year-old transformed his reputation to become one of Britain’s national treasures?

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tennis, social media, reputation managementDavid Alexander18 June 2019Tennis, Reputation Management, social media, Andy Murray
BBC Radio Foyle – Diageo concerned about Jackson signing

Disgraced rugby player Paddy Jackson, cleared last year of rape, is set to leave Perpignan and return to the UK with a move to Premiership Rugby club London Irish, prompting concerns from major sponsor Diageo.

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crisis management, rugby, sport sponsorshipDavid Alexander12 June 2019IRFU, Paddy Jackson, court case, BBC
Mo Salah is breaking more than goalscoring records

Images of Mo Salah celebrating with the Champions League have dominated the media since Liverpool’s victory over Tottenham Hotspur, but the Egyptian international’s influence goes way beyond the football pitch.

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football, sports politicsDavid Alexander3 June 2019Mo Salah, Jurgen Klopp, Liverpool FC, Sadio Mane, Islam, Tottenham Hotspur, Stanford University, Islamophobia, Israel Folau
What can brands do to fight racism in football?

For those who are fortunate enough to watch European football club competitions in midweek, UEFA’s ‘No to Racism’ video message rings loud and clear, but the message is not getting through.

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football, sports politicsDavid Alexander24 April 2019Nike, UEFA, FIFA, Raheem Sterling, racism in football, sports sponsorship, Premier League, Chelsea, Liverpool, Arsenal, West Ham, Kick It Out, Juventus, Lionel Messi, Cristiano Ronaldo
Young Indian women empowered by Mandela's Laureus legacy

When Nelson Mandela spoke at the inaugural Laureus World Sports Awards in Monaco in 2000, his speech about the power of sport to change the world went down in the annals of history.

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charity, grassroots sport, footballDavid Alexander23 April 2019Laureus, YUWA, Nelson Mandela, Arsene Wenger, Tedx, Sean Fitzpatrick
The Cricket World Cup will have a massive impact – Joe Denly

This summer will see England host the Cricket World Cup and The Ashes in the same year for only the second time ever, and the first since 1975 – and Kent batsman Joe Denly wants to play a major role.

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cricket, social mediaDavid Alexander23 April 2019Cricket World Cup, England Cricket, ECB, The Ashes, Kent County Cricket Club, IPL, Joe Denly
Is women's sport finally getting the recognition it deserves?

Women’s sport in the UK could have changed forever recently with the Daily Telegraph launching its new Women’s Sport initiative and Barclays announcing multi-million pound sponsorship for the women’s game.

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sport sponsorship, social mediaDavid Alexander21 March 2019women's sport, sponsorship, media, FAWSL, broadcasters, social media
Will pitch invasions tarnish the reputation of English football?

The atmosphere at football matches was very different in the 1970s, with a huge police presence; hordes of hooligans carted off as fights broke out before the games; and anything but family friendly.

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crisis management, footballDavid Alexander11 March 2019Ray Winstone, FootbalL Association, Football League, Aston Villa, Birmingham, Arsenal, Manchester United, hooliganism, Heysel Stadium
Three ways Mario Balotelli has shaped his own narrative

“Why always me?” Those three words that will forever be associated with Mario Balotelli, the maverick Italian footballer who has created so many headlines on and off the field over the past decade.

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football, social mediaDavid Alexander6 March 2019Manchester City, Italy, Marseilles, Mario Balotelli, football, social media, Instagram
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