The International Boxing Association (AIBA) has appointed Calacus to provide local public relations support during the London 2012 Olympic Games, when women boxers will compete for the first time.
Read MoreIt is an achievement to get to the interview stage for a dream PR job, so it is a shame to waste this opportunity by failing to do enough research beforehand such as reviewing their social media channels.
Read MoreCalacus has been appointed by Bespoke Performance Lab, the UK’s leading elite-level training performance centre for amateur athletes taking part in long distance running events, triathlons and cycling.
Read MoreIf you walked into a shop and were told you had to leave because of the colour of your skin, your religion or sexual orientation, it would create massive controversy and become a massive story.
Read MoreIt might be an exciting, rewarding career, but working in PR is hard work. That’s why the number one quality a PRO needs is enthusiasm, combined with other key skills, including understanding of the media.
Read MoreAs a journalist I was taught that nothing is ever off the record. In the high pressure, fast paced world of media, getting a good story was always paramount, even if I never betrayed a valued source.
Read MoreThe terrible recent events when Fabrice Muamba collapsed with a suspected cardiac arrest, brought back terrible memories for me when I witnessed one of my own team-mates go through something similar.
Read MoreThe last few months have been littered with controversy over alleged racism in football such as England captain John Terry and Liverpool striker Luis Suarez being accused of making racist comments.
Read MoreThe worst thing for any brand regardless of size is for the media to report protesters at your offices or your products being criticised on health grounds – putting profits before people is a bad look.
Read MoreThere are ten reasons to be cheerful about 2012. From London 2012 Olympics to the US elections, there‘s a great deal to be thankful for and advantages of PR as a discipline according to David Alexander.
Read MoreFrom being a fashion designer to a sports journalist, these PR heads failed to fulfil their childhood ambitions, but they are more than happy that things didn’t go to plan and their careers veered towards PR.
Read MoreIf, like me, you rely on your Blackberry phone for business communications, the last couple of days will have been troublesome to say the least after a failure of email or instant messaging services.
Read MoreAccording to the CIPR’s last State of the PR Profession Report, women make up 65 per cent of the industry, yet men are almost twice as likely to be earning an annual salary in excess of £50,000.
Read MoreTaking on new people is always a gamble. It might cost less in the short term to take on a graduate, but the amount you need to invest in training before they decide to leave, can mean it is a costly mistake.
Read MoreQuest Professional, which includes the iconic Lucie Clayton brand along with Queen’s Secretarial College and St James’s and provides business training courses, has appointed Calacus for PR support.
Read MoreThere's a commonly-held belief that Rupert Murdoch plays politics with his newspapers and his reach from London to Sydney gives him an incredible influence over politicians and voters across the world.
Read MoreThe greatest damage to a reputation is not the crisis itself, but how you deal with it – that’s one of the first lessons I teach my clients when we undertake communications strategy and media training.
Read MoreHEART UK, the Cholesterol Charity, who lead the way in education and support for people both with inherited or non-inherited high cholesterol, has appointed Calacus to run an awareness campaign.
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