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“Football is one language” – UEFA Foundation for Children

The Champions League may be the greatest club competition in the world but UEFA also runs the Foundation for Children to help vulnerable children through sport and football in particular. 

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charity, footballDavid Alexander20 December 2016Jordan refugees, gender equality, Michel Platini, UEFA, Champions League, refugees, sports foundation
Rooney: Should sports stars behave like monks in the social media age?

The storm surrounding England captain Wayne Rooney this week underlines the increasing challenges that sports stars now face with smartphones allowing everyone to film and photograph everywhere.

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crisis management, football, social mediaDavid Alexander17 November 2016England football, FIFA World Cup, Premier League, Wayne Rooney, Arsene Wenger, Manchester United, Juventus
What can sports communications learn from Donald Trump?

The election of Donald Trump as President of the United States came as a shock to many despite his TV fame – and his opinions are certainly divisive. But there are lessons to learn from his approach to communications.

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social media, public relationsDavid Alexander11 November 2016POTUS, Donald Trump, message development, storytelling, Barack Obama
Team Sky: what happens when ethical standards appear to slip?

Since their creation in 2009, Team Sky have always proclaimed their zero tolerance approach to doping, a refreshing change from the negativity that surrounded elite cycling for so many years.

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crisis management, drugs in sportDavid Alexander19 October 2016Bradley Wiggins, Lance Armstrong, David Brailsford, Olympic Games, Team Sky, UCI
Rooney press conference underlines value of fronting up

Regular media training is vital the skills that not only prepare you for the nice conversations and interviews, but the awkward situations that can affect profits and reputation, as Wayne Rooney found out recently.

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crisis management, media trainingDavid Alexander12 October 2016England football, Manchester United, Everton, Gareth Southgate
The FA have dealt with Allardyce scandal by the book

Revelations in the Daily Telegraph about former England manager Sam Allardyce were as damning as they are embarrassing and there really was little he could do to save the situation. 

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crisis management, footballDavid Alexander28 September 2016Sam Allardyce, Football Association, FIFA World Cup, England football, Daily Telegraph
PR Week: Can Sam Allardyce's reputation bounce back?

England manager Sam Allardyce's reputation lay in tatters this morning following a sting in the Telegraph in which he allegedly advised undercover reporters how to "get around" strict FA rules.

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crisis management, footballDavid Alexander27 September 2016Football Association, Sam Allardyce, Roy Hodgson, Calacus, England football, Daily Telegragh
Rio 2016 remind us of how important sport is to society

The Olympic Games only come around every four years but Rio 2016 undoubtedly provided moments of inspiration and unforgettable achievements when even the most hardened viewer might shed a tear.

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grassroots sport, athleticsDavid Alexander22 August 2016IOC, Rio 2016, Olympic Games, Brexit, Laura Trott, National Lottery, Brazil 2016, Team GB
Rio 2016 and Beyond – the Millfield Olympic Mission

Millfield School is renowned for its strong sporting history, having trained and developed Olympians since 1956 in a variety of disciplines including swimming and hockey, fencing and athletics.

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grassroots sport, athleticsDavid Alexander21 July 2016Millfield School, Jazmin Sawyers, Rio 2016, Olympic Games, David Faulkner, rowing, athletics, hockey, modern pentathlon
Pakistan pace ace Wahab Riaz gives East London kids the Chance to Shine

Chance to Shine is on a mission to spread the power of cricket throughout schools and communities – and recently used Pakistan bowler Wahab Riaz to inspire East London youngsters.

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cricket, charityDavid Alexander21 July 2016ECB, Pakistan cricket team, Wahab Riaz, Chance to Shine
“We're aiming for a medal” says Team GB's Seren Bundy-Davies

It’s been a whirlwind couple of years for Seren Bundy-Davies, the only Welsh representative in Team GB's athletics team for Rio 2016, and who recently won bronze at the Beijing World Athletics Championships.

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athletics, media relationsDavid Alexander21 July 2016Seren Bundy-Davies, Rio 2016, Olympic Games, Christine Ohuruogu, IAAF World Athletics Championships, European Athletics, sports sponsorship
Did Roy Hodgson score an own goal with media outburst?

Former England coach Roy Hodgson has managed some of the world’s biggest clubs including Inter Milan and Liverpool, which would have prepared him well for the pressures of international management.

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football, media relations, leadership commsDavid Alexander29 June 2016EURO2016, Roy Hodgson, Football Association, Press conference, England football, international football
PR Lessons we can learn from boxing legend Muhammad Ali

Much has been written about Muhammad Ali since his death at the weekend and the fact that U.S. Presidents past and present have added to the eulogies speaks volumes for Ali’s the impact on the world. 

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boxing, sports politicsDavid Alexander10 June 2016Muhammad Ali, Olympic Games, Rumble in the Jungle, world boxing championship, Vietnam War, sports press conference, Impossible is Nothing
PR Week: Sharapova's failure to come clean tests sponsors

Maria Sharapova's drugs ban and her public reaction to the suspension do serious damage to her image and long-term prospects - but partner brands shouldn’t be hasty to end their relationship with her.

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crisis management, drugs in sport, tennisDavid Alexander9 June 2016Maria Sharapova, Nike, PR Week, meldonium, press conference, sports sponsorship, Rio 2016, Head
The New Indian Express: Manchester United sack managers the hard way

There is no easy way to sack a Premier League manager and Manchester United have found that out the hard way with their firing of Louis Van Gaal just after his team had lifted the FA Cup at Wembley.

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crisis management, footballDavid Alexander25 May 2016Manchester United, Louis Van Gaal, FA Cup, Premier League
How should Manchester United have dealt with manager speculation?

Since his arrival at Old Trafford less than two years ago, Louis van Gaal has struggled to convince Manchester United fans that he is the right man to replace Sir Alex Ferguson as the club’s long-term manager.

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football, leadership commsDavid Alexander23 May 2016Manchester United, Louis Van Gaal, Premier League, PR disaster, Jose Mourinho, Old Trafford, press statement, Chelsea FC
"It would make sense to select me” – Team GB Paralympian

I was born under very difficult conditions, and due to a number of errors from the medical team delivering me, I was left with permanent brain damage and a condition called Cerebral Palsy.

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para-sport, athletics, media relationsDavid Alexander17 May 2016Ryan Raghoo, Rio 2016, Paralympic Games, long jump, 100metres, British Athletics
Necessary austerity means there is minimal fanfare for Rio 2016

With less than 80 days until the opening ceremony of the Rio 2016 Olympic Games and yet the largest global event in the 451-year history of this famous city, is far from the thoughts of most Brazilians.  

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sports politics, public relationsDavid Alexander17 May 2016IOC, Rio 2016, Dilma Roussef, Brazil 2016, Olympic Games
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