“Football is one language” – UEFA Foundation for Children

It’s hard not to hum the Champions League theme tune whenever the topic of UEFA comes up.

The greatest club competition in the world attracts the best players on the planet. It’s glamorous, dynamic and exhilarating. But there is a great deal more to UEFA than just its elite competitions.

The UEFA Foundation for Children was created in 2015, the brainchild of former President Michel Platini, to help vulnerable children for example through sport and football in particular in the areas of health, personal development, integration of minority and to safeguard their rights. 

In light of the sharp increase in migration to Europe and the humanitarian disasters this has triggered, UEFA donated  €2 million to UEFA Foundation for Children to support those most affected by the crisis, including 15 countries across Europe, using football as a tool to help refugee and migrant children. 

Rooney: Should sports stars behave like monks in the social media age?

The storm surrounding England captain Wayne Rooney this week underlines the increasing challenges that sports stars face in the 21st century. 

Rooney has suffered a drop in form this season but remains the highest paid player in English football yet his week of controversy is yet another reminder that everyone is now in the public eye 24/7.

As recently as the 1990s, plenty of players still drank regularly. Arsenal, for instance, were famed for their Tuesday Club when drinking sessions lasted for days....

What can sports communications learn from Donald Trump?

The election of Donald J Trump as the 45th President of the United States came as a shock to many.

While Barack Obama’s victory in 2008 was considered a watershed moment for a more enlightened world where tolerance and inclusion reigned supreme, Trump’s alarming and divisive rhetoric inspired those who felt ignored by the machinations of government.

However surprising his win, there are many lessons that can be used by organisations, brands and individuals in sport for positive communications...

Team Sky: what happens when high ethical standards appear to slip?

Since their creation in 2009, Team Sky have always proclaimed their zero tolerance approach to doping, a refreshing change from the negativity that surrounded elite cycling for so many years.

But perception is reality when crisis strikes and Team Sky’s determined clean and transparent mantra has come back to hurt them. The higher you proclaim your values to be, the harder the fall if you are implicated in any sort of controversy.

Rooney press conference underlines importance of fronting up

There are plenty of situations in life where difficult conversations are unavoidable.

We’ve all been there in one way or another, either dishing them out or on the receiving end. 

When it comes to running a business, explaining your point of view is vital to ensure stakeholders such as customers, suppliers, employees and investors are fully aware of the services you offer, your points of difference and how your business develops.

Regular media training and message development are vital to hone the skills that not only prepare you for the nice conversations and interviews, but the awkward situations that can affect profits and reputation. 

And it’s the same for those in the public eye, who have to give speeches and media interviews on a regular basis, such as England captain Wayne Rooney.

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