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Why English footballers donning rainbow laces this weekend matters

Monday’s Metro newspaper was bursting with technicolor advertisements supporting Rainbow Laces, the annual campaign encouraging footballers to don multi-coloured laces to support LGBT rights.

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football, campaigning, sports politicsDavid Alexander12 September 2014Rainbow laces, homophobia, NFL, Arsenal, Starbucks, Fiat
Preparation helps Germany win the PR World Cup

Germany are always a huge draw for media during the FIFA World Cup and 2014 was no different so the task was rather to channel and structure huge public interest in the team looking to secure another world title…

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football, media trainingDavid Alexander19 August 2014FIFA World Cup, DFB, Real Madrid, Jens Grittner
We are close to a tipping point between sports and sponsors

If you looked at the news from Brazil after Germany won the World Cup final, everything looked rosy at FIFA but when I was in Rio I warned that we might be reaching a tipping point in sport’s relationship with sponsors.

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football, media relationsDavid Alexander19 August 2014FIFA, FIFA World Cup, Patrick Nally, Sepp Blatter, Russia 2018, Coca-Cola, FIFA Masters Alumni
"Boxers need APB" by AIBA President Dr Ching-Kuo Wu

Boxing has long been considered to be the King of all sports, but it is fair to say that its reputation has been tarnished at times over the years before I took over the organisation and there is much to do.

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boxing, event management, media relationsDavid Alexander19 August 2014professional boxing, Olympic Games, CK Wu, Rio 2016, APB, AIBA, Anthony Joshua
Once bitten, twice shy - the Luis Suarez PR conundrum

Four months and nine international games – that's the ban Luis Suarez is facing for biting Giorgio Chiellini during the FIFA World Cup earlier this week which prompted a global media storm.

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crisis management, footballDavid Alexander26 June 2014Brazil, Luis Suarez, FIFA World Cup, Liverpool FC, PR crisis, Barcelona, Patrice Evra, Branislav Ivanovic
PR Moment - Top tips for strong journalist/PRO relationships

BBC economics editor Robert Peston, may have labelled them “the enemy” in his recent speech, but there is no question that in today’s media environment, journalists are dependent on PR contacts.

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media relations, public relationsDavid Alexander23 June 2014Calacus, public relations, PR Moment, Robert Peston, BBC
Why Robert Peston is wrong about Public Relations

The world of journalism has changed dramatically since I was a cub reporter on local papers more than 20 years ago with news now on a 24-hour cycle and newsroom staff decimated by a series of cuts.

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consultancy, public relations, media relationsDavid Alexander10 June 2014journalism, Robert Peston, BBC, Calacus, CIPR, Public relations, PRCA, PR101
Should businesses boost their profiles during the World Cup?

If you believe the UK newspapers, you may well get the impression that the FIFA World Cup is going to be a disaster, what with stadia delays, civil unrest, infrastructure issues and a rise in crime.

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international comms, footballDavid Alexander2 June 2014FIFA World Cup, business export, major events, Brazil 2014, UKTI Sport
Sport has the power to transform communities – Sergey Bubka

IOC Member and IAAF Vice President Sergey Bubka has reiterated his belief that sport has the power to transform communities, bring people together and can be used as a means of positive change.

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campaigning, consultancy, international commsDavid Alexander30 April 2014Sergey Bubka, Lamine Diack, International Olympic Committee, IAAF, IOC, Olympic Games, Sochi, UEFA
Businesses have a huge role to play in Brazilian sport legacy

When I arrived in Brazil years ago, friends in the UK were quick to recite stories of the lawlessness, corruption and chaos I would encounter in what I consider to be one of the most vibrant countries in the world.

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sport sponsorship, international commsDavid Alexander30 April 2014Rio 2016, Olympic Games, FIFA World Cup, Sergio Carbal, John Coates
Nelson Mandela's sporting vision lives on through Laureus

Nelson Mandela said that "sport has the power to change the world" at the inaugural Laureus World Sports Awards in Monaco in 2000 and 15 years later in Kuala Lumpur, his legacy lives on.

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charity, international commsDavid Alexander30 April 2014Laureus, Nelson Mandela, Rafael Nadal, Sebastian Vettel, Seb Coe, Fabio Capello, Malaysia, Sport for Good Foundation
Sol Campbell's racism claims do sport a disservice

A mixed-race child in a predominantly white neighbourhood, I got plenty of verbal and physical abuse in the 1980s that was brushed aside by teachers and guardians in a way that would never happen today.

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crisis management, football, sports politicsDavid Alexander3 March 2014England football, Premier League, Sol Campbell, Tottenham Hotspur, Arsenal, Jason Roberts
Cardiff City scandal shows ease of turning neutrals against you

I was a sports journalist for many years working at national and international level and the sporting moments that were shaped by great drama or skill that took one's breath away never ceased to inspire.

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crisis management, footballDavid Alexander14 February 2014Premier League, League Managers Association, Cardiff City, Malky Mackay, Reputation Management
PR Moment – Don’t let Public Relations get you down

Let’s face it, this hasn’t been the greatest start to the year, horrible weather, depressing news (well, isn’t it always?) and continuing financial pressures are not good for your mental, or physical health.

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David Alexander14 February 2014PR moment, Fitness
Is it ever acceptable to bare-faced lie to the fourth estate?

I remember as a sports journalist at a training ground with the assembled media many years ago as rumours abounded that a French striker was going to sign for the club whose manager we were talking to.

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journalism, media relationsDavid Alexander31 January 2014John Cross, Daily Mirror, Calacus, football agent, sports journalism, Football Writers' Association
Why banning journalists is bad for business and reputation

When journalists are expelled or barred from entry to a country, it usually prompts outrage about the freedom of the press and a discussion about democracy and inevitably leads to only one thing: bad publicity.

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crisis management, media relationsDavid Alexander20 January 2014Newcastle United, Press freedom, censorship, Football League, Portsmouth, Reading
Was Coca-Cola right to remove same-sex marriage clip in Ireland?

Coca-Cola Ireland has faced backlash this week over the removal of a same-sex marriage clip from their new ‘Reasons to Believe’ advert in the Irish version after an outcry from the public.

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social media, crisis managementDavid Alexander6 January 2014Coca-Cola, gay marriage, PR disaster
Not only Beyoncé can benefit from comms strategies

Pop queen Beyoncé released her new album last Friday without any prior warning and the entertainment world came to a halt –or so it seemed anyway judging by the chatter on social media channels.

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media relations, celebrityDavid Alexander19 December 2013Cadbury's, iTunes, TIME magazine, Beyonce
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