Editorial control should reside with the journalist – that's the consensus of PR pros, after the issue of copy approval came to the fore following a spat involving TV sports presenter Clare Balding.
Read MoreNot so long ago, cycling was broken – our relationships with fans, sponsors, the IOC, WADA and the media but the sport has made tremendous progress over the past four years to rebuild cycling’s reputation.
Read MoreWhen you invest in shirt sponsorship, raising awareness and increasing revenues are usually priorities, but for new Swansea City sponsor LeTou, giving something back to the local community was a focus.
Read MoreCalacus has been appointed by President of the Union Cycliste Internationale (UCI), Brian Cookson, to run his re-election campaign on a platform to drive growth, increase credibility and promote cycling.
Read MorePR qualifications aren’t mandatory, but they can certainly help –.and this doesn’t mean getting a PR degree or gaining a PR qualification, but constantly updating your practical communications skills.
Read MoreCalacus has been appointed by international gaming company LeTou to promote their Premier League football club sponsorship and charity initiatives with Swansea City for the 2017-18 season.
Read MoreFormer Wold Number One golfer Tiger Woods was charged with Driving Under the Influence (DUI) late last month, which he blamed "an unexpected reaction to prescribed medication."
Read MoreWhen young African American Tiger Woods took the world of golf by storm, he redefined what it meant to play what had until then been a predominantly white male preserve. And then it all fell apart...
Read MoreIn football there are some "overprotective" and "paranoid" PR staff who make life difficult, says BBC News sports editor Dan Roan – but isn’t it understandable that clubs shield players from the spotlight?
Read MoreCalacus has been appointed by SpottoCash to help launch of its new weekly ‘spot-the-ball’ competition with former England and Arsenal goalkeeper David Seaman M.B.E. as lead judge.
Read MoreWhat kind of message is the return of superstar Maria Sharapova following her suspension for taking the banned substance Meldonium send out not just to the world of tennis but beyond?
Read MoreOrganised, competitive computer gaming staged in front of a live audience, it's no wonder that top professional sports teams are already seeing the value in creating their own esports teams.
Read MoreImages of a passenger being forcibly removed from a United Airlines flight dominated the news recently and then a flight attendant was filmed challenging a passenger to a fight in an aircraft cabin.
Read MoreSport is big business and networking is key for individuals and organisations in the global sports industry – so says Nigel Fletcher who runs the International Sports Chamber of Commerce.
Read MoreThe modern pentathlon is an event like no other, requiring the versatility to cope with the demands of five very different sporting disciplines says Italian Rio 2016 Olympian Pier Paolo Petroni.
Read MoreThe sexism row enveloping football after David Moyes said he might have to give female BBC journalist Vicki Sparks "a slap" is "depressing" to see, according to one sports-focused PR professional.
Read MoreThe #Piegate betting scandal/publicity stunt has been labelled as "car-crash PR" by comms experts, although brands are looking to cash in on beleaguered Sutton United goalkeeper Wayne Shaw.
Read MoreThe furore over National League Sutton United’s betting controversy during their FA Cup tie against Arsenal could have been avoided with a comprehensive crisis communications plan.
Read More