If you’ve come into PR because you love writing, you may have made a big mistake, because while writing skills are important, it is vital for PROs to have a head for business and strategy as well.
Read MoreWhen a crisis hits, it’s important to front up and say sorry, as we saw when teenager Paris Brown give a heartfelt apology after her posts referred to drug taking, drinking, sex and homophobic and racist views.
Read MoreOnce PR focused on media relations, but now the word “public” is being put back into PR. The 24-hour online world has meant the power and importance of PR is growing even if traditional media remains vital.
Read MoreWhen I tell people I work in public relations, I get a wide range of reactions with most acquaintances perceive that it's a world of long lunches, hanging out with celebrities and parties at iconic locations.
Read MoreThe Chartered Institute of Public Relations (CIPR) has today announced new prestigious Chartered Public Relations Practitioners including David Alexander MCIPR, Managing Director of Calacus.
Read MoreThe problem with PR is that everyone thinks they can do it – to outsiders who watch about PR on TV, a PRO’s job is to wine, dine and spin and not the great work practitioners do strategically to help brands.
Read MoreAs the recession has continued and media staff are cut, busy journalists are even more rushed and they have precious little time for niceties, particularly from PROs who they have never met.
Read MoreAre you really cut out for a career in PR? Some people are made for this business and they share certain characteristics, such as being sociable because of the nature of communications.
Read MorePitching for new business is costly, and losing a valued client even more so. It is an agency’s interests to nurture its partnerships so that they last, but not all relationships will stand the test of time.
Read MoreWe've all done it – sent an email or a text that we later regret or that we send to the wrong person in error. It's part of the hazard of this super-connected, smartphone-dominated digital world that we live in.
Read MoreThe International Boxing Association (AIBA) has appointed Calacus to provide local public relations support during the London 2012 Olympic Games, when women boxers will compete for the first time.
Read MoreIt is an achievement to get to the interview stage for a dream PR job, so it is a shame to waste this opportunity by failing to do enough research beforehand such as reviewing their social media channels.
Read MoreCalacus has been appointed by Bespoke Performance Lab, the UK’s leading elite-level training performance centre for amateur athletes taking part in long distance running events, triathlons and cycling.
Read MoreIf you walked into a shop and were told you had to leave because of the colour of your skin, your religion or sexual orientation, it would create massive controversy and become a massive story.
Read MoreIt might be an exciting, rewarding career, but working in PR is hard work. That’s why the number one quality a PRO needs is enthusiasm, combined with other key skills, including understanding of the media.
Read MoreAs a journalist I was taught that nothing is ever off the record. In the high pressure, fast paced world of media, getting a good story was always paramount, even if I never betrayed a valued source.
Read MoreThe terrible recent events when Fabrice Muamba collapsed with a suspected cardiac arrest, brought back terrible memories for me when I witnessed one of my own team-mates go through something similar.
Read MoreThe last few months have been littered with controversy over alleged racism in football such as England captain John Terry and Liverpool striker Luis Suarez being accused of making racist comments.
Read More