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CNN – Assessing Sharapova's handling of doping revelations

CNN's Becky Anderson discusses tennis superstar Maria Sharapova's press conference, where she confessed to using Meldonium, with David Alexander, managing director at Calacus Public Relations.

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crisis management, drugs in sport, tennis, sport sponsorshipDavid Alexander9 March 2016CNN, Maria Sharapova, Drugs test, Doping Scandal
PR Week: PRs praise Maria Sharapova after failed drugs test

PR professionals say tennis ace Maria Sharapova and her team had "followed the crisis playbook to the letter" in announcing that she had failed a drugs test and would be banned from the sport.

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crisis management, drugs in sport, tennisDavid Alexander8 March 2016Maria Sharapova, PR Week, Doping Scandal, meldonium
BBC WORLD SERVICE – When a boxer makes homophobic remarks

The boxer-turned-politician Manny Pacquiao was dropped from his deal with Nike after he said homosexuals are "worse than animals" so are some opinions too offensive to express in public?

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crisis management, sport sponsorshipDavid Alexander19 February 2016Nike, Manny Pacquiao, Boxing, Roger Federer
Was Ronnie O’Sullivan’s 147 snub genius PR or an insult to sport?

Ronnie O’Sullivan has always been a colourful character, undoubtedly one of the most talented snooker players of all time, he will certainly be considered as one of the greats of modern sport.

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snooker, public relationsDavid Alexander16 February 2016PR Stunt, Paddy Power, Ronnie O'Sullivan, 147 break, Ali Carter
PR Week – UK embraces American Football like never before

Interest in American Football in the UK is at an all-time high ahead of Sunday's Super Bowl 50, the final showdown of the NFL season pitching the Carolina Panthers against the Denver Broncos in California.

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event management, american footballDavid Alexander5 February 2016PR Week, NFL, Boris Johnson, Denver Broncos, Carolina Panthers
PR Moment – Working in PR, why can't you switch off from work?

According to research by software company Workfront, half of marketing and comms professionals check on their work emails in their spare time, so instead of switching off, they are logging in.

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public relationsDavid Alexander3 February 2016Public relations agency, PR Moment, phone addiction
How do you turn around the reputation of elite cycling?

Trying to restore the reputation of one of the world’s most damaged sports is no easy task, but that’s exactly the challenge Sébastien Gillot accepted when joined the UCI under new President Brian Cookson.

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cycling, crisis managementDavid Alexander29 January 2016Reputation Management, Rio 2016, Bradley Wiggins, Team Sky, British Cycling, Brian Cookson
There's much misinformation – agent Rachel Anderson

January sees the opening of the football transfer window, with clubs looking to sign replacements for injured players, boost title or promotion pushes or increase their chances of staving off relegation.

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football, public relationsDavid Alexander29 January 2016FIFA, Raheem Sterling, Rachel Anderson, transfer window, Sky Sports, transfer deadline day
Your transfer 'fantasy filter' needs to work – Sky Sports' Magee

With Transfer Deadline Day almost upon us, football fans will be checking news feeds and, of course, Sky Sports News, for nuggets of information about star players their club are buying or trying to keep.

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broadcasting, football, journalismDavid Alexander29 January 2016QPR, Jim White, Aidan Magee, transfer window, transfer deadline day, Sky Sports
Blatter’s ramblings underline the need for robust PR planning

Today’s announcement that former FIFA President Sepp Blatter and UEFA President Michel Platini have been banned from football underlines the importance for good conduct and transparency.

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football, international commsDavid Alexander21 December 2015FIFA, Sepp Blatter, Crisis Communications, PR disaster, Media training, Michel Platini
Boxers like Fury may rarely be humble – but need to be role models

Tyson Fury shocked the world when he beat Wladimir Klitschko to become the heavyweight champion of the world but his reputation was tarnished when he made controversial comments after his win.

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boxing, public relationsDavid Alexander30 November 2015MIke Tyson, Daily Mail, Tyson Fury, sports role models, press conference, Wladimir Klitschko, Fight for Peace
Seven ways to secure your first entry-level role in Public Relations

Getting your first job in PR – or many other professions for that matter – is never easy, but the real challenge I’ve found in many of the young charges who have done internships with me is the lack of initiative.

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consultancyDavid Alexander28 October 2015Calacus, Internships, PR consultancy, CIPR, PRCA, PR agency
PR Moment – Are clients still obsessed with print?

As print circulations continue to decline and digital continues to expand, it is not surprising that PR now focuses more on producing online content rather than just trying to get mentions in traditional media. 

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media relationsDavid Alexander9 October 2015Calacus, Public relations agency, media relations, PR Moment, Daily Mail
The art of the press conference – Klopp shows how it's done

Being a football manager can be a thankless task but after joining Liverpool, there are plenty of lessons that spokesmen can learn from Jurgen Klopp's inaugural press conference masterclass. 

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football, media relationsDavid Alexander9 October 2015Liverpool FC, Jurgen Klopp, Premier League, Press conference, Media Training, football, Manchester United, Chelsea
PR Week – Rugby concussion concerns pose comms headache

The worlds of rugby and healthcare face renewed comms challenges over growing concerns about the issue of concussion and head injuries in the sport, following a concerning BBC documentary.

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rugby, sports injuries, healthDavid Alexander22 September 2015Rugby World Cup, Calacus AIBA, BBC Panorama, sports concussion, George North
Can sports organisations learn from Jeremy Corbyn?

When Jeremy Corbyn stood as a candidate to become leader of the Labour Party earlier this year, few gave him much chance of success but his victory was a shock to the public and pundits alike.

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consultancy, media relationsDavid Alexander16 September 2015Jeremy Corbyn, David Cameron, message development, Labour party, uk politics, Gordon Brown
"Without the lottery, it's back to the 1970s for Rowing" – Pete Reed

Pete Reed MBE has twice won gold medals at the Olympic Games but regardless of his sporting prowess, rowing struggles to attract the sponsors and support of many other mainstream sports.

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rowing, sports politicsDavid Alexander10 September 2015Rio 2016, National Lottery, Pete Reed, Olympic Games, UK Sport, Camelot, Royal Navy rowing
"Some PRs don't understand what makes the story" – John Cross

Daily Mirror Chief Football Writer John Cross has been one of the UK’s leading sports journalists for more than 15 years and has seen many changes in the way journalists and sports organisations interact.

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football, journalism, leadership commsDavid Alexander10 September 2015Daily Mirror, John Cross, Arsenal, Arsene Wenger, The Gunners, tabloid newspapers, Swindon Town
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