Since their creation in 2009, Team Sky have always proclaimed their zero tolerance approach to doping, a refreshing change from the negativity that surrounded elite cycling for so many years.
Read MoreRegular media training is vital the skills that not only prepare you for the nice conversations and interviews, but the awkward situations that can affect profits and reputation, as Wayne Rooney found out recently.
Read MoreRevelations in the Daily Telegraph about former England manager Sam Allardyce were as damning as they are embarrassing and there really was little he could do to save the situation.
Read MoreEngland manager Sam Allardyce's reputation lay in tatters this morning following a sting in the Telegraph in which he allegedly advised undercover reporters how to "get around" strict FA rules.
Read MoreMaria Sharapova's drugs ban and her public reaction to the suspension do serious damage to her image and long-term prospects - but partner brands shouldn’t be hasty to end their relationship with her.
Read MoreThere is no easy way to sack a Premier League manager and Manchester United have found that out the hard way with their firing of Louis Van Gaal just after his team had lifted the FA Cup at Wembley.
Read More“IT IS RARELY THE CRISIS that destroys a reputation – it is how you deal with it that shapes the future says David Alexander, managing director of independent sports PR consultancy Calacus.
Read MoreCNN's Becky Anderson discusses tennis superstar Maria Sharapova's press conference, where she confessed to using Meldonium, with David Alexander, managing director at Calacus Public Relations.
Read MorePR professionals say tennis ace Maria Sharapova and her team had "followed the crisis playbook to the letter" in announcing that she had failed a drugs test and would be banned from the sport.
Read MoreThe boxer-turned-politician Manny Pacquiao was dropped from his deal with Nike after he said homosexuals are "worse than animals" so are some opinions too offensive to express in public?
Read MoreTrying to restore the reputation of one of the world’s most damaged sports is no easy task, but that’s exactly the challenge Sébastien Gillot accepted when joined the UCI under new President Brian Cookson.
Read MoreCycling has been through a challenging time over the past few years after controversies with seven-time Tour de France ‘winner’ Lance Armstrong and accusations about UCI senior management.
Read MoreStar performers can sometimes earn a reputation for wild behaviour, particularly in the world of sport – whether it be players on nights out or FIFA officials being accused of corruption.
Read MoreMo Farah is the golden boy of British athletics and rightly so – likeable, charming and successful, he is a poster boy who has done everything right and won a host of gold medals as well.
Read MoreFootballers are easily exposed for bad behaviour because of the advent of smartphones and social media with newspapers and websites often reporting of players getting in trouble like Jack Grealish.
Read MoreMo Farah is one of the most likeable men in sport – always smiling, he has been one of the great athletics successes in recent years with two Olympic gold medals and three world titles.
Read MoreThis was always going to be a momentous week for Fifa, which see incumbent President Sepp Blatter take on Prince Ali bin al-Hussein, who has the support of Uefa, the European football governing body.
Read MoreCalacus has just returned from the recent SportAccord Convention held in the magnificent surroundings of Sochi, venue for the 2014 Winter Olympics, but the ‘Where Sport Meets’ slogan seemed ill-fitting.
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