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"Without the lottery, it's back to the 1970s for Rowing" – Pete Reed

Pete Reed MBE has twice won gold medals at the Olympic Games but regardless of his sporting prowess, rowing struggles to attract the sponsors and support of many other mainstream sports.

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rowing, sports politicsDavid Alexander10 September 2015Rio 2016, National Lottery, Pete Reed, Olympic Games, UK Sport, Camelot, Royal Navy rowing
"Some PRs don't understand what makes the story" – John Cross

Daily Mirror Chief Football Writer John Cross has been one of the UK’s leading sports journalists for more than 15 years and has seen many changes in the way journalists and sports organisations interact.

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football, journalism, leadership commsDavid Alexander10 September 2015Daily Mirror, John Cross, Arsenal, Arsene Wenger, The Gunners, tabloid newspapers, Swindon Town
Land Rover explains its Rugby World Cup 2015 strategy

The Rugby World Cup is almost here and sponsor Land Rover has initiated grassroots and elite activities to support its association with the competition, such as the #WeDealInReal campaign.

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rugby, public relations, event managementDavid Alexander10 September 2015Rugby World Cup, Land Rover, sport sponsorhip, New Zealand rugby
Calacus Appointed To Support Medichecks Health Tests

Calacus has been appointed to promte online blood testing and health checks business, MediChecks, which enables individuals to take control of their health and wellbeing through a range of health tests. 

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media relations, healthDavid Alexander8 September 2015Medichecks, Health and fitness, health tests, Helen Marsden
Is Team Sky transparency enough to silence the doubters?

Cycling has been through a challenging time over the past few years after controversies with seven-time Tour de France ‘winner’ Lance Armstrong and accusations about UCI senior management.

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cycling, crisis managementDavid Alexander23 July 2015Chris Froome, Team Sky, British Cycling, Tour de France, Brian Cookson, UCI, Lance Armstrong, WADA
The Ashes unspun – does sledging and sleights add to the spectacle

It’s fair to say that there’s little love lost between England and Australia when it comes to The Ashes, whether that’s down to historical animosity, the 1930s Bodyline series or just the importance of that little urn.

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cricket, public relationsDavid Alexander17 July 2015Jonathan Agnew, MCC, Lord's, cricket sledging, The Ashes, Steve Smith, Cricket Australia
Leicester City FC: Putting reputation before performance

Star performers can sometimes earn a reputation for wild behaviour, particularly in the world of sport – whether it be players on nights out or FIFA officials being accused of corruption.

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crisis management, football, media relationsDavid Alexander10 July 2015crisis communications, Leicester City, Premier League, CIPR, Nigel Pearson
PR Moment – Making PR flexible benefits the industry and parents

While nearly half of British workers would like to work flexibly, only around 6 per cent of all job ads offer this and disappointingly, only 2 per cent of PR job ads do, so it’s not exactly commonplace.

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public relationsDavid Alexander10 July 2015flexible working, public relations agency, CIPR, PR Moment
The Sunday Telegraph – Farah has been fighting a lone PR battle

Mo Farah is the golden boy of British athletics and rightly so – likeable, charming and successful, he is a poster boy who has done everything right and won a host of gold medals as well.

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crisis management, drugs in sport, athleticsDavid Alexander22 June 2015Mo Farah, PR campaign, crisis communications, Nike, Alberto Salazar, Sunday Telegraph
Has Grealish controversy been blown out of all proportion?

Footballers are easily exposed for bad behaviour because of the advent of smartphones and social media with newspapers and websites often reporting of players getting in trouble like Jack Grealish.

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crisis management, footballDavid Alexander18 June 2015Jack Grealish, Public relations crisis, David Rocastle, Aston Villa, The Guardian
Salazar drug allegations go further than Farah reputation

Mo Farah is one of the most likeable men in sport – always smiling, he has been one of the great athletics successes in recent years with two Olympic gold medals and three world titles.

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athletics, crisis managementDavid Alexander12 June 2015Mo Farah, IOC Athletes Entourage Commission, Panorama, IAAF World Athletics Championships, Ed Warner, Alberto Salazar, Olympic Games, UK Athletics, World Athletics Championships
Why did the Fifa President not face the media?

This was always going to be a momentous week for Fifa, which see incumbent President Sepp Blatter take on Prince Ali bin al-Hussein, who has the support of Uefa, the European football governing body.

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football, crisis management, leadership commsDavid Alexander27 May 2015crisis PR, FIFA, Sepp Blatter, Fifa elections, FBI
Raheem Sterling: Attack is not always the best form of defence

Raheem Sterling is a fine footballer for Liverpool and England, an exciting forward whose style has caught the eye and despite only being 20, he's already made almost 100 appearances for the club.

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football, public relationsDavid Alexander21 May 2015Liverpool FC, Raheem Sterling, Evening Standard, Chelsea, Manchester City, Manchester United, Luis Suarez, BBC, Mario Balotelli
Mercedes-Benz hails importance of Laureus partnership

Ask any business whether Corporate Social Responsibility matters to them and they will almost certainly say 'yes' but few have made the sort of commitment Mercedes-Benz has done in its partnership with Laureus.

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charity, footballDavid Alexander12 May 2015Laureus, Mercedes-Benz, Formula One, Nico Rosberg, DriveForGood, Sport for Good Foundation
PR 101 – Make sure you have a robust PR plan before crisis strikes

Calacus has just returned from the recent SportAccord Convention held in the magnificent surroundings of Sochi, venue for the 2014 Winter Olympics, but the ‘Where Sport Meets’ slogan seemed ill-fitting.

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crisis management, public relationsDavid Alexander12 May 2015Marius Vizer, PR 101, Crisis management, SportAccord, Sochi, NOCs
Bournemouth’s success underlines value of community comms

The rise and rise of AFC Bournemouth over the past few years has been fascinating – yet in recent years, twice the club has faced going out of existence, relying on the community to survive.

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crisis management, football, grassroots sportDavid Alexander12 May 2015Pinsent Masons, Eddie Howe, Lloyds Bank, Football League, Football Association, Trevor Watkins, Premier League
Football must take a proactive approach to racism

Football has been in the news for all the wrong reasons this week with legendary Italian coach Arrigo Saachi lamenting the number of black players in football and Chelsea fans goading a black fan.

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crisis management, footballDavid Alexander19 February 2015racism, Chelsea FC, Kick It Out, Premier League, AC Milan
Premier League TV deal is a huge opportunity for clubs and brands

In the 1970s and 1980s, the culture in football was very different to that we take for granted today but with the latest broadcast deal, clubs and administrators have a huge opportunity to make a real difference.

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football, sport sponsorshipDavid Alexander13 February 2015Premier League, La Liga, Football Association, sports rights, Arsene Wenger, Sky Sports
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