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Rio 2016 remind us of how important sport is to society

The Olympic Games only come around every four years but Rio 2016 undoubtedly provided moments of inspiration and unforgettable achievements when even the most hardened viewer might shed a tear.

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grassroots sport, athleticsDavid Alexander22 August 2016IOC, Rio 2016, Olympic Games, Brexit, Laura Trott, National Lottery, Brazil 2016, Team GB
Rio 2016 and Beyond – the Millfield Olympic Mission

Millfield School is renowned for its strong sporting history, having trained and developed Olympians since 1956 in a variety of disciplines including swimming and hockey, fencing and athletics.

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grassroots sport, athleticsDavid Alexander21 July 2016Millfield School, Jazmin Sawyers, Rio 2016, Olympic Games, David Faulkner, rowing, athletics, hockey, modern pentathlon
Pakistan pace ace Wahab Riaz gives East London kids the Chance to Shine

Chance to Shine is on a mission to spread the power of cricket throughout schools and communities – and recently used Pakistan bowler Wahab Riaz to inspire East London youngsters.

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cricket, charityDavid Alexander21 July 2016ECB, Pakistan cricket team, Wahab Riaz, Chance to Shine
“We're aiming for a medal” says Team GB's Seren Bundy-Davies

It’s been a whirlwind couple of years for Seren Bundy-Davies, the only Welsh representative in Team GB's athletics team for Rio 2016, and who recently won bronze at the Beijing World Athletics Championships.

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athletics, media relationsDavid Alexander21 July 2016Seren Bundy-Davies, Rio 2016, Olympic Games, Christine Ohuruogu, IAAF World Athletics Championships, European Athletics, sports sponsorship
Did Roy Hodgson score an own goal with media outburst?

Former England coach Roy Hodgson has managed some of the world’s biggest clubs including Inter Milan and Liverpool, which would have prepared him well for the pressures of international management.

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football, media relations, leadership commsDavid Alexander29 June 2016EURO2016, Roy Hodgson, Football Association, Press conference, England football, international football
PR Lessons we can learn from boxing legend Muhammad Ali

Much has been written about Muhammad Ali since his death at the weekend and the fact that U.S. Presidents past and present have added to the eulogies speaks volumes for Ali’s the impact on the world. 

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boxing, sports politicsDavid Alexander10 June 2016Muhammad Ali, Olympic Games, Rumble in the Jungle, world boxing championship, Vietnam War, sports press conference, Impossible is Nothing
PR Week: Sharapova's failure to come clean tests sponsors

Maria Sharapova's drugs ban and her public reaction to the suspension do serious damage to her image and long-term prospects - but partner brands shouldn’t be hasty to end their relationship with her.

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crisis management, drugs in sport, tennisDavid Alexander9 June 2016Maria Sharapova, Nike, PR Week, meldonium, press conference, sports sponsorship, Rio 2016, Head
The New Indian Express: Manchester United sack managers the hard way

There is no easy way to sack a Premier League manager and Manchester United have found that out the hard way with their firing of Louis Van Gaal just after his team had lifted the FA Cup at Wembley.

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crisis management, footballDavid Alexander25 May 2016Manchester United, Louis Van Gaal, FA Cup, Premier League
How should Manchester United have dealt with manager speculation?

Since his arrival at Old Trafford less than two years ago, Louis van Gaal has struggled to convince Manchester United fans that he is the right man to replace Sir Alex Ferguson as the club’s long-term manager.

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football, leadership commsDavid Alexander23 May 2016Manchester United, Louis Van Gaal, Premier League, PR disaster, Jose Mourinho, Old Trafford, press statement, Chelsea FC
"It would make sense to select me” – Team GB Paralympian

I was born under very difficult conditions, and due to a number of errors from the medical team delivering me, I was left with permanent brain damage and a condition called Cerebral Palsy.

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para-sport, athletics, media relationsDavid Alexander17 May 2016Ryan Raghoo, Rio 2016, Paralympic Games, long jump, 100metres, British Athletics
Necessary austerity means there is minimal fanfare for Rio 2016

With less than 80 days until the opening ceremony of the Rio 2016 Olympic Games and yet the largest global event in the 451-year history of this famous city, is far from the thoughts of most Brazilians.  

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sports politics, public relationsDavid Alexander17 May 2016IOC, Rio 2016, Dilma Roussef, Brazil 2016, Olympic Games
How sport can make a difference – by Sarah de Carvalho MBE

The Olympic Torch arrived in Brasilia recently and Syrian child refugee, Daqqah Hannan, 12, was among the first runners – demonstrating Rio 2016's commitment to highlight the plight of children in global society. 

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football, charity, sports politicsDavid Alexander17 May 2016Olympic Torch, It's a Penalty, Rio 2016, child trafficking
SportBusiness – 7 ways to deal with a negative news story

“IT IS RARELY THE CRISIS that destroys a reputation – it is how you deal with it that shapes the future says David Alexander, managing director of independent sports PR consultancy Calacus.

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crisis management, tennisDavid Alexander12 May 2016Maria Sharapova, Lance Armstrong, Ryan Giggs, IOC, Salt Lake City, PR101
Gorkana – How Twitter’s ‘live’ offering will provide value for PR

Twitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium content, particularly in the sports sector.

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public relationsDavid Alexander28 April 2016Premier League, Gorkana, Jack Dorsey, Live streaming
PR Moment – Who are the best clients to work with in PR?

Clients who understand PR and who are also honest and straight-talking as well as build up a personal relationship with their agency form the best relationships and get the best results.

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public relations, consultancyDavid Alexander22 April 2016client management, PR retainer, media relations
PR Moment – Can PR really be defined as a profession?

PR may be full of hard-working, conscientious and professional people, but it is not a profession, at least not in the same way as law and accountancy according to some industry experts. 

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public relationsDavid Alexander15 April 2016PR Moment, PR industry, PRCA, CIPR, calacus, CIPR Chartered Practitioner
How can Stoke Gifford Parish Council deal with their Park Run crisis?

This year is undoubtedly going to be great for sporting events with the Olympic Games taking place in Rio later this summer and Euro2016 taking place at the end of the domestic football season.

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campaigning, grassroots sportDavid Alexander13 April 2016Park Run, Kelly Holmes, Paula Radcliffe, Crisis management, Stoke Gifford
CALACUS TO SUPPORT IT’S A PENALTY CAMPAIGN RIO 2016 LAUNCH

Calacus will provide public relations support to launch of the ‘It’s a Penalty’ campaign to protect Brazilian children from exploitation and abuse during the Olympic and Paralympic Games in Rio later this year.

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football, charityDavid Alexander14 March 2016Rio 2016, It's a Penalty, David Luiz, Gary Lineker, Denise Lewis
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