Achieving notoriety or being criticised for new proposals hardly seems like the best route to take when engaging with the media – bBut that's exactly what Ryanair have been doing and it seems to have been helping.
Read MoreThe news that Robert Galbraith, a new and highly regarded writer, was actually Harry Potter author J.K. Rowling, caused something of a sensation, having been discovered via a friend’s indiscreet revelation.
Read MoreFollowing misguided comments by newly-appointed Newcastle United Director of Football Joe Kinnear about the fans and the manner of his appointment announcement, Calacus spoke to ITN
Read MoreLeading sports sponsorship and PRconsultancy Calacus has teamed up with Grupo Maori and EMA of London to promote the forthcoming autobiography of Lionel Messi, the world’s greatest footballer.
Read MoreShoreditch specialist business incubator Accelerator, part of London Met University, has appointed Calacus to provide public relations and student mentoring support at its East London headquarters.
Read MoreIn today’s cluttered media landscape, standing out has become a challenge to even the biggest of brands and unfortunately, Hyundai chose the highly emotive topic of suicide to try and sell cars.
Read MoreLast summer reminded the world how sport can inspire, bring people together and create a positive mood despite the economic gloom with London 2012 a celebration of sport and the best of Britain.
Read MoreLast week’s controversial news story about Paris Brown and her resignation from her role as Youth Crime Commissioner is a lesson for us that even deleted posts will have been seen by someone.
Read MoreIf you’ve come into PR because you love writing, you may have made a big mistake, because while writing skills are important, it is vital for PROs to have a head for business and strategy as well.
Read MoreWhen a crisis hits, it’s important to front up and say sorry, as we saw when teenager Paris Brown give a heartfelt apology after her posts referred to drug taking, drinking, sex and homophobic and racist views.
Read MoreOnce PR focused on media relations, but now the word “public” is being put back into PR. The 24-hour online world has meant the power and importance of PR is growing even if traditional media remains vital.
Read MoreWhen I tell people I work in public relations, I get a wide range of reactions with most acquaintances perceive that it's a world of long lunches, hanging out with celebrities and parties at iconic locations.
Read MoreThe Chartered Institute of Public Relations (CIPR) has today announced new prestigious Chartered Public Relations Practitioners including David Alexander MCIPR, Managing Director of Calacus.
Read MoreThe problem with PR is that everyone thinks they can do it – to outsiders who watch about PR on TV, a PRO’s job is to wine, dine and spin and not the great work practitioners do strategically to help brands.
Read MoreAs the recession has continued and media staff are cut, busy journalists are even more rushed and they have precious little time for niceties, particularly from PROs who they have never met.
Read MoreAre you really cut out for a career in PR? Some people are made for this business and they share certain characteristics, such as being sociable because of the nature of communications.
Read MorePitching for new business is costly, and losing a valued client even more so. It is an agency’s interests to nurture its partnerships so that they last, but not all relationships will stand the test of time.
Read MoreWe've all done it – sent an email or a text that we later regret or that we send to the wrong person in error. It's part of the hazard of this super-connected, smartphone-dominated digital world that we live in.
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