In this highly connected communication age, every organisation, company and individual must show transparency and no self-respecting PR consultant will ever suggest trying to delete evidence.
Read MoreThe dynamic digital world has changed every facet of PR work, in particular, how people network. But although if offers innovative ways to connect, it can’t replace good, old-fashioned conversation.
Read MorePublic relations is a sophisticated and professional business – and industry governing bodies CIPR and PRCA do a great deal to underline the knowledge and value of their membership and diversity of skills.
Read MoreThere has been a great deal of controversy this week following a Daily Mail article which accused the father of Labour leader Ed Miliband of being a traitor, with a diary entry used as article evidence.
Read MoreI was at the PRCA Future of PR summit last week where there was plenty of talk about the changing face the industry, the emergence of analytics, data and the digital world as key elements of the PR repertoire.
Read MoreA report in the Wall Street Journal suggests that Blackberry is planning to get rid of up to 40% of its staff and yet it seems like only yesterday that they were the market leaders and their product essential.
Read MoreIt can be tough getting started in a PR career, and as you get established, the challenges keep on coming. We interviewed PROs under 30 to find out what it is like to be young in PR these days.
Read MoreAs PR consultants, we often have to deal with sensitive issues – what may seem trivial to most can provoke the most exaggerated reactions in customers, stakeholders and, most importantly, the media.
Read MoreThere has criticism of tennis star Maria Sharapova over the last couple of days after she suggested that she might change her name ahead of the US Open to promote her range of confectionery, Sugarpova.
Read MoreAchieving notoriety or being criticised for new proposals hardly seems like the best route to take when engaging with the media – bBut that's exactly what Ryanair have been doing and it seems to have been helping.
Read MoreThe news that Robert Galbraith, a new and highly regarded writer, was actually Harry Potter author J.K. Rowling, caused something of a sensation, having been discovered via a friend’s indiscreet revelation.
Read MoreFollowing misguided comments by newly-appointed Newcastle United Director of Football Joe Kinnear about the fans and the manner of his appointment announcement, Calacus spoke to ITN
Read MoreLeading sports sponsorship and PRconsultancy Calacus has teamed up with Grupo Maori and EMA of London to promote the forthcoming autobiography of Lionel Messi, the world’s greatest footballer.
Read MoreShoreditch specialist business incubator Accelerator, part of London Met University, has appointed Calacus to provide public relations and student mentoring support at its East London headquarters.
Read MoreIn today’s cluttered media landscape, standing out has become a challenge to even the biggest of brands and unfortunately, Hyundai chose the highly emotive topic of suicide to try and sell cars.
Read MoreLast summer reminded the world how sport can inspire, bring people together and create a positive mood despite the economic gloom with London 2012 a celebration of sport and the best of Britain.
Read MoreLast week’s controversial news story about Paris Brown and her resignation from her role as Youth Crime Commissioner is a lesson for us that even deleted posts will have been seen by someone.
Read MoreIf you’ve come into PR because you love writing, you may have made a big mistake, because while writing skills are important, it is vital for PROs to have a head for business and strategy as well.
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